Hi, welcome, I’m Pip
UX Researcher | UX Designer
…creative, DJ, Astrology enthusiast, Brunch curator
My experience spans across physical, digital and systems projects, from exhibits at ACMI (Melbourne), to web project with clients like Toyota and Google.
I believe in solving the right problem, unbiased research, and making something useful and beautiful.
My absolute favourite work is blending digital and in-person experiences, especially at the intersection of tech, art and fun.
My work
The ask
Research and redesign the existing electrified vehicle pages to prepare customers for the (then) upcoming release of the Battery Electric Vehicle, Bz4X.
Toyota australiaThe outcome
A hub of pages dedicated to Toyota's electric vehicles: educating customers about various electric vehicles and electric vehicle technology, and re-establishing Toyota's position as the industry leader in the industry.
Designing pages for Toyota’s Electrified range
The ask
Conduct in-depth research on Toyota For Business audiences, and segment them into 'Thinking Styles' (Thinking Styles are like personas that delve further into psychology and are agnostic of demographics).
Toyota australiaThe outcome
Research-driven audience segmentation profiles on Toyota For Business customers.
Utilising these Thinking Styles helped make better design decisions, identify gaps and additional opportunities on Toyota’s website, create more targeted and personalised experiences, and strengthen the overall business direction and strategy.
Helping Toyota Stakeholders understand their audiences
The ask
Design a digital interactive label which presents a multitude of objects in a case in the exhibition on an interactive screen.
ACMI museum, Melbourne The outcome
A 'collectable' interactive label design in which guests can select, enlarge, and learn more about museum objects and works.
Designing ACMI’s interactive labels
The ask
Investigate ways to optimise the uptake, onboarding and engagement of the Lens (a physical device to help visitors better engage with the museum’s content) with existing constraints.
ACMI museum, Melbourne The outcome
An improved onboarding station experience which helped communicate exactly what museum visitors needed to do with The Lens, with changes to messaging, lighting feedback, and museum volunteer processes.
Introducing museum visitors to the key interactive experience