Pip Shea
UX Researcher | UX Designer
I'm Pip, a research leaning designer working remotely for 4 years.
My corner of UX specialty lies in making things make sense. I can take complex problems—research and design my way through them.
Portfolio examplesPROJECT
Website redesign
Home page, Level 1, 2, 3 templates
SES NSW:
New South Wales State Emergency Services
CLIENT
Overhall the current website to adhere to urgnt accessibility needs and pain points.
To further ensure stability, accessibility and usability for key stakeholders.
Enhance the delivery of public information and education to meet the needs of end users.
Communicate the NSW SES brand more effectively.
THE ASK
OUTCOME
A newly designed Emergency Services website in which community members could effectively assess their current risk, and to better prepare for an extreme weather event.
PROJECT SKILLS
Assisting Toyota Stakeholders understand their business audiences
PROJECT
CLIENT
Toyota Australia
Example of final deliverable. Representative only.
Conduct in-depth research on Toyota For Business audiences, and segment them into 'Thinking Styles' (Thinking Styles are like personas that delve further into psychology and are agnostic of demographics).
THE ASK
OUTCOME
Research-driven audience segmentation profiles on Toyota For Business customers.
Utilising these Thinking Styles helped make better design decisions, identify gaps and additional opportunities on Toyota’s website, create more targeted and personalised experiences, and strengthen the overall business direction and strategy.
PROJECT SKILLS
PROJECT
Designing ACMI’s interactive labels
CLIENT
ACMI Museum, Melbourne Australia
Design a digital interactive label which presents a multitude of objects in a case in the exhibition on an interactive screen.
THE ASK
OUTCOME
A 'collectable' interactive label design in which guests can select, enlarge, and learn more about museum objects and works.
PROJECT SKILLS
About me